Smart Website

Web design, development, and optimization

Our Smart Website Program helps you build a comprehensive digital platform that aligns with your business goals. From design and development to performance optimization, we ensure your website delivers real results and drives long-term growth.

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Smart Website

Table of Contents

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Overview

Struggling to See Results from Your Website? Let's Turn It Around.

If you’ve landed on this page, it’s likely because your website isn’t delivering the results you expected.

Common frustrations we address:

You’ve invested heavily in website redesigns, yet sales and lead generation remain stagnant.

Your current website structure makes it difficult to implement changes or improvements quickly and efficiently.

Your website doesn’t meet the expectations of today’s digital-savvy customers, causing you to lose out to competitors.

Despite all efforts, your website’s traffic and search engine rankings are declining, leaving you uncertain about the way forward.

Your team is enthusiastic but lacks the skills and tools to maintain a high-performing website that supports your sales and marketing efforts.

Our approach

We believe there are three foundational elements to a successful website:

We provide you with a clear and adaptable content strategy that resonates with your audience and aligns with your brand’s voice.

Your website should be easy to update, evolve, and refine over time without sacrificing a polished and professional appearance. We ensure your site reflects your brand and adapts as your business grows.

We equip your team with the knowledge and tools to continuously improve your website without relying on external agencies. Your website should be a living, breathing part of your business, constantly evolving to meet new challenges and opportunities.

Revitalize Your Website and Empower Your Team

We’ve successfully helped many businesses across various industries optimize their websites and boost their online presence. We don’t just improve your site’s performance; we ensure your team has the capability to maintain and enhance these results in-house for the long term.

Benefits & Expected Outcomes

Tangible Results, Increased Revenue, and an Empowered Team

Increased Online Visibility

Learn strategies to boost your brand’s presence, making your business more discoverable and attractive to potential customers.

Get Found on Google

We build your site with SEO in mind, helping it rank higher on search engines. More visibility means more visitors and potential customers.

Ready for the Future

We create websites that can easily grow with your business. As you expand, your site will be ready to adapt without hassle.

Always Getting Better

We use data to keep your website performing at its best. By analyzing how people use your site, we make ongoing tweaks to boost results.

Looks Great on Any Device

Whether it’s a phone, tablet, or desktop, your website will look and work perfectly. This ensures a consistent experience for all your visitors.

Website Design & Development

Maximize Revenue Impact, Not Just Online Presence

Most businesses treat their website as a “one-and-done” project, revisiting it only every few years.

But at Gladwebs, we understand that continuous, data-driven enhancements are what set successful companies apart. Your website should be a dynamic tool that evolves alongside your business, becoming a central part of your sales strategy.

Our Smart Website Program goes beyond design and development. We empower your team to become proficient in maintaining and optimizing your site, ensuring it’s always aligned with your business goals. By improving user experience, driving qualified leads, and enhancing your digital strategy, you’ll generate not just traffic, but measurable revenue growth.

What's Included

Your Smart Website Awaits

Data reporting dashboard on a laptop screen.

Website Audit

We start by reviewing your current website to identify what’s working and what isn’t. This audit helps us understand where improvements are needed to better meet your marketing and sales goals.

man wearing gray polo shirt beside dry-erase board

Strategic Website Blueprint

We create a detailed plan for your website, focusing on key pages and elements like messaging and layout. This strategy ensures your site is designed to attract, engage, and convert visitors effectively.

Clear Website Messaging

We guide you in crafting compelling messages using proven techniques. This helps your website clearly communicate what your business offers, making it easier for visitors to understand and connect with your brand.

Content Hub

We set up a central “Content Hub” for your blog posts, videos, and other resources. This hub makes it easy for visitors to find valuable information, keeping them engaged and encouraging them to take action.

Agile Design and Iteration

We use an agile approach to design and launch your site quickly. After launch, we provide guidance on how to use visitor feedback and performance data to make ongoing improvements.

Performance Optimization

We teach your team how to track and enhance your website’s performance with tools like Google Analytics and Smartlook. This ensures you can make informed decisions to keep your site running smoothly and effectively.

Website Design Portfolio

Success Projects

Check out how other businesses have thrived using our Smart Website Program. Our portfolio shows real examples of how we’ve helped transform websites and drive success for our clients.

View Website

Process

What Does the Process Look Like?

Connect with a Gladwebs Web Strategist (NOT a Salesperson)

In this first step, you’ll speak with a Gladwebs expert who will understand your current challenges, determine your needs, and discuss if our services are a good fit. This discussion helps us decide if a website redesign or other solutions are right for addressing your issues.

Book a Call With an Web Strategist

Strategy, Design, and Development

Once we agree to work together, we’ll start with a discovery session to dive into your current content, key user touchpoints, and any gaps in the user journey. From there, we’ll design and strategize your website’s layout, look, and feel. After finalizing the design, we’ll move on to developing the website into fully functional pages.

Go Live and Training

We aim to launch the core pages of your website within approximately 4 months. Post-launch, we’ll analyze visitor data to refine and enhance your site and continue developing additional pages. Simultaneously, we’ll provide training to your team to ensure they’re equipped to manage and update your website effectively.

SEO & Content Optimization

What's Included with Smart Website Optimization?

Boost your website's visibility with our SEO and content optimization services. We use smart keywords, engaging content, and technical SEO to drive traffic and connect with your audience.

Keyword Research & Strategy

We identify the best keywords for your industry to boost your search engine rankings and attract your ideal audience.

On-Page SEO Optimization

We optimize your website's content, meta tags, and structure to improve its relevance and visibility in search results.

Technical SEO

We address technical issues such as site speed, mobile optimization, and crawlability to enhance overall performance and user experience.

Content Audits & Creation

We analyze and optimize your existing content to engage your audience and align with search intent, while creating new, high-quality content to drive SEO and engagement.

Content Updates & Maintenance

We regularly update and refresh your content to keep it current and valuable, ensuring ongoing relevance and effectiveness.

Content Strategy Development

We develop a strategic plan for creating and managing content that aligns with your business objectives and audience interests.

Is It Right for You?

Will I Even Benefit From Website Design and Optimization Services?

At Gladwebs, we are aware our services aren’t for everyone.

In fact, our Smart Website Program may not be a good fit for you if:

You only need basic design services.

Your budget can’t accommodate the program’s features.

You’re unsure about your business objectives.

You’re not interested in ongoing improvements.

You prefer to handle everything yourself.

You’re seeking only a quick fix.

You’re not ready to invest in a new strategy.

Your website is already achieving your goals.

Meet Your Web Specialist

On your journey with us, you’ll work closely with a dedicated web strategist who understands the unique challenges you face every day. With experience across a diverse range of industries, primarily in North America, we’ve strategized, designed, and developed impactful websites tailored to meet specific business needs. As we continue to grow and expand, we bring not just words, but real results—ensuring we don’t just talk the talk but walk the walk alongside you.

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Results & Success Stories

Calm Creative Gets a New Website That Can Grow Along with the Business

Calm Creative is a digital marketing solutions agency for busy business owners who want to up their revenue and save time.

Challenge

Calm Creative, led by Tèa, needed a professional website upgrade to support busy business owners aiming to grow revenue and save time. Using Canva limited her site's scalability and branding potential, and she needed a platform that aligned with her digital marketing goals.

Solution

After working with Gladwebs, Tèa’s website was transformed into a scalable, professional platform on Webflow. Our web specialists crafted a clear site structure and provided training, empowering Tèa to manage updates and track performance with confidence.

Results

Tèa’s new website is a powerful, scalable platform that aligns with her brand and goals, enabling her to attract and engage her target audience effectively. She’s now equipped to maintain and grow her digital presence, creating a seamless experience for her clients.

Verticalize Goes Digital with a Dynamic New Website Launch!

Verticalize ia a dynamic agency dedicated to producing content and strategies that empower professional service businesses to turn their online audience into lifelong, valued customers.

Challenge

Verticalize by Jayvie, a digital advertising agency, lacked an online presence to showcase their work and convert their audience into loyal clients. They needed a professional website that reflected their dynamic brand and supported their goal of empowering service-based businesses.

Solution

Gladwebs partnered closely with Verticalize to bring their vision to life, creating a custom website on Webflow. We collaborated on sitemaps, wireframes, and design, with our web specialists guiding and training their team to navigate and maximize the site’s features confidently.

Results

The new website now serves as a powerful platform for Verticalize, effectively communicating their brand and empowering them to turn their online audience into valued clients. The team can now manage and update their site, fully equipped to support their digital advertising goals.

Kinetic Fitness Experience Transforms Online Presence with a High-Impact Website

Kinetic Fitness Experience is a top lifestyle gym in Sarnia, offering certified instructor-led classes that combine strength, mobility, power, and speed to help you reach your full potential.

Challenge

Kinetic Fitness Experience had an outdated, barebones website on Wix, lacking content, calls to action, and any effective engagement elements. As a growing lifestyle gym, they needed a platform that could reflect their vibrant brand, support marketing efforts, and convert visitors into loyal members.

Solution

Gladwebs partnered with Kinetic Fitness to design and develop a user-friendly website on Webflow. We captured high-quality content, strategized the site’s structure, and implemented tracking tools, creating a dynamic platform that engages visitors and drives conversions.

Results

Kinetic Fitness Experience’s new website is an engaging, high-performance platform that supports their business growth. With enhanced visual content, strategic calls to action, and data tracking, the gym now has an online presence that attracts, informs, and converts visitors into members.

How to Get Started

Take the First Step to Your Smart Website

The best time to start was yesterday; the next best is now.
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If you're ready to take the next step, let's schedule a call with one of our Web Strategists. This is a no-pressure conversation where we'll get to know your business, and you'll get a feel for how we work—no hard selling, just a productive discussion.

Thank you for completing the form 🙏 Our consultations are by invitation only, and we carefully select clients based on alignment with our services.

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FAQs

Smart Website

Who is Gladwebs?

Gladwebs is a website-focused growth consultancy dedicated to helping businesses build a strong online foundation. We specialize in website design, branding, and digital marketing, empowering organizations to create impactful online experiences that attract and convert their ideal clients. Our goal is to guide businesses through the process of building a thriving digital ecosystem, with a focus on long-term, sustainable growth.

How can I contact you?

Gladwebs works with clients globally. While we are based in Southern Ontario, we serve businesses from all around the world. Whether you’re in North America, Europe, or elsewhere, we tailor our services to meet the specific needs of your market.

What happens if I’m not satisfied with the service?

We strive for 100% client satisfaction. If you’re not satisfied with the service at any stage, we will work with you to understand your concerns and make necessary adjustments to ensure you’re happy with the final outcome. Our goal is to build a long-term relationship, and we are committed to your success.

Does Gladwebs work with digital marketing agencies?

Yes! We collaborate with digital marketing agencies to complement their existing services. If you’re a marketing agency, we can help provide the website design and development, as well as branding and digital strategies, ensuring that everything aligns with your client’s overall goals.

My business is unique—how can I know your services will work for me?

Every business is unique, and we pride ourselves on offering customized solutions. We take the time to understand your specific needs, goals, and challenges. Our approach is flexible and adaptable to different industries, so we can tailor our services to suit your unique business requirements. We'll work closely with you to ensure your digital strategy aligns with your vision and goals.

Is it required to do the Smart Website Program if I only want to build a new website?

No, the Smart Website program is not required if you only want to build a new website. You can choose to work with us solely for website design and development. However, we highly recommend considering our program if you want to create a comprehensive digital strategy, which includes branding, digital marketing, and ongoing support to ensure long-term growth.

How long does it take to build a new website with Gladwebs?

The timeline for building a new website depends on the complexity of your project, your specific needs, and the size of the site. On average, it takes between 4 to 16 weeks to complete a new website, from initial design to launch. We’ll provide a detailed project timeline upfront, so you know exactly what to expect.